Omorfia Group, the beauty anchor of Abu Dhabi-based investment firm Multiply Group, is a market leader in the GCC’s beauty sector. The group encompasses a portfolio of prominent personal care and beauty concepts, including Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa, Fisio, Juice Beauty, and Creative Beauty Source. By consolidating high-growth, recession-resistant businesses with strong purchasing power, Omorfia Group demonstrates its strategic strength in capitalizing on opportunities and redefining the customer experience.

 

Our Vision

To be the pioneering force in the beauty and wellness industry; setting new standards of innovation and luxury, while empowering our concepts, customer, and employees to embrace their unique beauty journey globally.

Our Mission

Committed to delivering exceptional beauty experiences that nurture well-being and foster community. We strive to exceed customer expectations, empower our team, and drive sustainable growth for our stakeholders.